Founded in 1979 by Ms. Peggy Hart Earle, Hartstrings represents an upscale girls' lifestyle brand that embodies the essence of classic American styling with a modern view. Hartstrings’ baby girl clothes builds its success on high quality, unique, age appropriate, coordinated sportswear and occasion dressing for girls' - baby to 12 years.
In 1986, Hartstrings’ baby boy clothes were introduced as a better quality, updated traditional boy's brand. The brand speaks to the high quality and design of its predecessor and sister brand, Hartstrings. Classic, family coordinated and age appropriate looks are an integral part of the DNA of these baby boys’ clothes. Though our boy's offering was previously being sold under the Hartstrings name, it proudly re-launched as Kitestrings for Spring 2012.
In 1997, kc parker was designed & introduced for the fashion savvy 8-12 year-old girl. Created as a way to capture the girl who had grown-up and out of Hartstrings baby girl clothes, kc parker is the middle ground for the parent and child; it balances traditional family values and pop culture/trends. Every-day and occasion wear, fashion and core basics, are all represented accordingly. Remembering its traditional roots, kc parker mixes it up through novelty fabrics and silhouettes.
On April 18th 2011, Parigi Enterprises LLC, a subsidiary of Parigi Group Ltd, a leading children's branded apparel company, purchased certain assets of the Hartstrings brand & name, in addition to assuming the leases of 23 retail outlet stores. The Little Maven by Tori Spelling line of baby boys’ and girls’ clothes was not among the assets acquired.
Founded in 1981, Parigi Group has established itself as the premier lifestyle company in the Children's Apparel Industry, servicing the better tier of Department Stores, Specialty Stores & Athletic Specialty Stores in North America. Over the years, Parigi's stable of brands has played a significant role in helping to shape & define the children's fashion apparel market. Their current portfolio of children's licensed brands includes Puma, DKNY, Timberland, Nicole Miller, LRG, Baby Phat, Apple Bottoms & Akademiks.
"For over 30 years, the Hartstrings brand & dedicated people behind it, have carefully crafted timeless memories through their distinctive traditional product & have cultivated an impressive following of loyal consumers through the generations," says Marco Srour, President of Parigi Group, "we will continue to apply the attributes of quality & authenticity, while protecting & maintaining the heritage of the Hartstrings & kc parker brands that consumers have come to expect throughout the years. It is with great pride that we preserve the Hartstrings brand legacy to celebrate the gift of children."
Today, the Hartstrings & kc parker brands are available in better department stores & high-end specialty stores nationwide. In addition, the company operates 48 retail locations across the U.S., as well as 3 distinct e-commerce businesses; www.hartstrings.com, www.kitestrings.com & www.kcparker.com